Job Description:

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to know the Team

OVO is Indonesia’s first fintech unicorn and a leading digital payment and financial services platform serving Indonesians nationwide. Our mission is to open up access to financial services through products and services that are easy-to-use, secure and affordable. As part of the ecosystem of Grab, Southeast Asia's largest mobile-technology company, we're excited to bring even more innovations to better serve the financial needs of Indonesians.

Get to know the Role

We’re looking for a Digital Marketing Assistant Manager to join our Marketing team as we are experiencing tremendous growth across the region. The Digital Marketing Assistant Manager is responsible for managing day-to-day digital marketing strategy and operations for the responsive market and providing reports and analysis to demonstrate effective ROI to key stakeholders.

The Day-to-Day Activities

Planning & Strategy Development

• Define the digital strategy for Grab or OVO in the country for passengers, merchants, and drivers.

• Align target/budget with key stakeholders.

• Marketing and Communication Strategy Alignment with Marketing/Brand Team.

• Media selection/negotiation with Publishers.

• Media Agency Communication, Liaising and Engagement.

• Identify channels that bring in the most ROI while managing key KPIs for the company.

• Analyze data and optimize accordingly to maximize performance.

• Drive the development and implementation of consistent KPIs including house media channels such as in-app notifications, push notifications, SMS and email marketing.

• Develop the media plan for all the campaigns.

Branding

• Increasing lift in offline performances though digital channels.

• Ensuring our brand is constantly Top of Mind in the markets we are in.

Retention

• Re-engage users that have been acquired and minimize churn rate.

• Utilize available channels and resources to identify the key areas where re engagement is the most effective.

• Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.

• Ensure budgets are tracked and spent efficiently.

The Must-Haves

• Minimum 4 years of experience in digital performance marketing or similar field.

• Prior experience in managing a team of high performance individuals that cut across nationalities.

• Bachelor's degree in business administration, marketing, or other advertising subjects required. Masters degree, MBA/MSc or related programs preferred.

• Good Knowledge and use of current advertising tools and channels.

• You have a good understanding of internet advertising technologies and understand the marketing channel attribution model.

• Have strong all around knowledge of the online marketing landscape.

• Excellent communication skills with the ability to articulate clearly in both written and spoken English.

• Impeccable organization skills and attention to detail.

• Passion for performance marketing.

• Ability to analyze reports and communicate findings.

• Excellent organizational, project management and time management skills.

• Outstanding analytical skills and data-driven approach.

• Ability to multitask, meet deadlines and thrive in a fast-paced environment.

• Experience with start-up environments is desired.

Our Commitment

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.