Our client is working with a prestigious Higher Education institution in Central London, who are looking for a Student Recruitment and Marketing Manager to join their team. The successful applicant will work with the Head of Student Communications & Engagement to develop and deliver the institution’s student recruitment and marketing strategy to attract postgraduate students with the highest potential from around the world.

Responsibilities

Student recruitment and marketing

• Working with the appointed advertising agency to plan, manage, optimise, and report on lead generation advertising campaigns
• Proactively and professionally respond to prospective students enquiries via email, social media , CRM and guided tours
• Creating digital advertising campaigns across paid search, display, email and paid social
• Acting as a central point of contact for student recruitment and marketing expertise across the institution, advising stakeholders and partners on best practice and inform decision making
• Representing the institution at student recruitment fairs and conferences nationally and internationally and promoting the School’s educational portfolio
• Produce and commission high-quality written content for the website for student recruitment purposes
• Manage the day-to-day management of the study section of the website ensuring all content is up-to-date, and that the site is fully optimised for SEO and accessibility
• Establish and develop sustained relationships with internal and external stakeholders including programme directors, Registry and other student services to ensure student recruitment and marketing activities are well co-ordinated and contribute meeting the institution’s recruitment targets
• Lead on national and overseas missions, exhibitions and events to designated countries to recruit students, raise the institution’s profile

Social media management

• Manage student-facing social media accounts (Facebook and Instagram). Work with our digital student ambassadors to create engaging and informative visual and written content that promotes audience interaction and participation
• Liaising with the wider institution to plan content on other social media channels (Twitter and LinkedIn)

Production of marketing materials

• Oversee the production and design of online and print marketing collateral including course adverts, prospectus and associated promotional material

Market research and development

• Responsible for undertaking on-going market research, trends, and competitor analysis to ensure that the School’s offer to students is attractive, competitive, and suitably targeted
• Actively maintain an understanding of the higher education (PGT) sector, using this to inform decisions relating to student recruitment and positioning and define strategy

Planning, reporting, compliance and administration

• Provide regular reports evaluating the effectiveness of the marketing campaigns, websites and social media channels to be presented at various committees
• Lead on creating operational plans for the delivery of programme marketing strategies, and communicating the School’s brand identity and key marketing messages effectively to a wide global audience. Including effectively planning and prioritising budget, time and resources
• Ensure that all marketing materials/activities comply with relevant regulations, particularly the requirements of the Competition & Markets Authority (CMA), the Advertising Standards Authority (ASA) and the General Data Protection Regulation (GDPR)

Requirements

• Education to degree level or equivalent with substantial experience and/or recognised marketing qualification
• Ability to manage organic social media particularly across Facebook and Instagram
• Experience of working in Higher Education
• Demonstrable experience of effective marketing campaign reporting and analysis, including interpretation of results to inform future marketing planning and activities
• Experience of successfully planning and managing paid search social and display advertising campaigns
• Strong written and oral communication skills for a variety of audiences, with experience of producing compelling content as well as proof-reading
• Strong knowledge of reporting and analytics tools such as Google Analytics and Data Studio
• Working knowledge of advertising platforms including Meta for Business, LinkedIn Campaign Manager and Twitter Ads Manager and Google Ads
• Knowledge of Adobe Creative Suite, including InDesign and Photoshop (desirable)
• Excellent organisational and project management skills, with the ability to prioritise and deal with competing demands
• High level of accuracy and scrupulous attention to detail in all aspects of work, including the ability to communicate accurate information and data
• A commitment to customer service to students, staff and partner organisations, and being responsive to feedback
• Proven ability to use initiative and judgement to anticipate potential issues and solve problems
• High level of personal motivation and flexibility; ability to work independently and as part of a team; willingness to travel

Job Title: Student Recruitment and Marketing Manager

Location: Central London (Hybrid working)

Salary: £37,531 – £42,875 per annum

Full Time: 35 hours per week

For more information, please contact Jamie Watson at Clearline Recruitment.