Job Description

We are seeking a creative and passionate Social Media Strategist and Content Creator to join our fast growing restaurant chain in London and take our following to new heights!!

The Role:

We're looking for a young, ambitious leader to create compelling and engaging content, and define and execute an exciting social media strategy. The role would involve producing creative content using our food, our team and our venues to tell engaging stories about one of the fastest growing casual dining brands in London right now. We believe that there's genuine viral quality in our brand that we haven't unlocked yet, and we want to focus on building an amazing community and strengthening our brand’s reputation. We're looking to entrust someone with a very broad creative brief to make it happen. We want to invert the traditional "advertising" role of social media in restaurants, pursuing a “content first” and "community first" approach.

This role requires planning, creation and design editing skills and as part of the Marketing Team, you will be responsible for the visual identity and visual content creation of the Brand. With a focus on photography and videography of people, events, food and the brand assets, you will enhance the online experience of Le Bab, the website, TikTok, Instagram and plan out the brand video content for the wider portfolio.

Key responsibilities:

• Develop and implement social media strategies to increase brand awareness, engagement, and loyalty across our social media platforms
• Create and curate high-quality, visually appealing content for social media channels, including Instagram, Facebook, Twitter, and TikTok, that aligns with the restaurant group's brand values and tone of voice (Shorts, Reels, Stories, TikTok)
• Strong video production skills, including shooting, editing, and post-production
• Work closely with the marketing team, to develop and execute integrated marketing campaigns that support overall business goals and objectives.
• Analyze social media metrics, track and report on the effectiveness of social media campaigns and adjust strategies as necessary to improve engagement, reach, and conversion.
• A strong understanding of the TikTok platform, including its algorithm, trends, and features
• Stay up to date with the latest trends and best practices in social media marketing, content creation, and user-generated content.

Identify opportunities for growth, and continuously optimize TikTok content to maximize

Key Requirements:

• Have at least 2-3 years of experience in social media marketing and content creation, preferably in the restaurant or hospitality industry, with evidence of success in your previous roles
• Be a confident communicator - with a creative mindset with an eye for detail and a passion for digital storytelling. A passion for food and hospitality, and the ability to create engaging content that resonates with the target audience.
• A strong understanding of social media platforms, including Instagram, Facebook, Twitter, and TikTok, and their respective audiences.
• Ability to multitask several creative projects simultaneously
• A team player with the ability to work collaboratively and build strong relationships with colleagues across different departments, including Marketing Team, Chefs, Leadership team

If you are a passionate and creative Social Media Strategist and Content Creator looking for a challenging and rewarding opportunity to work at a very cool, fast growing restaurant chain, this is the opportunity for you!

Job Types: Full-time, Graduate

Pay: From £28,000.00 per year

Benefits:

• Casual dress
• Company events
• Employee discount
• Flexitime
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Work Location: One location

Application deadline: 02/04/2023
Reference ID: Lebab
Expected start date: 01/05/2023

Similar Jobs