Sales Manager Job at Fresh Direct, Wigan WN1

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Job Description

Sales Manager – Roots Wigan

Candidate must live within patch of Liverpool, Manchester or Wigan

Competitive Salary + Bonus and Company Car - Field Based


Discover the best of both worlds. With Fresh Direct, you’ll enjoy the job security and career development of the global foodservice leader – with the family feel of our friendly team in Wigan. We produce and supply fresh food to some of the best-known restaurants, hotels and pubs on the high street.

Overall Responsibility:

As a Sales Manager, your primary objective is To assist the Sales team to drive profitable growth within the local, street, and regional group customer base. The job holder will be responsible for identifying and onboarding new customers, alongside managing their customers portfolio on a daily basis. It will form part of the role to work with other business departments, own sales processes, show commercial rigor, and may occasionally have to complete other non sales business critical needs. To personally own your plan to drive an additional £500k of new business sales from the Wigan Depot..

The role includes:

  • Candidate must be able to manage, grow and retain existing clients including reporting on performance and delivery versus targets. Review based on assessment of budgetary constraints, considering existing resources and existing / potential customer base
  • Candidate must be a team player and ensure a positive performance culture is established and maintained within the team
  • Report weekly in regards to headline business performance, progress, key challenges and support / decisions required. Delivery of sales, new business wins and margin. Additionally, provide clarity for commercial call on existing customer performance, new business wins and live pipeline / opportunities
  • Work closely with the commercial function to implement a pricing strategy for both new and existing business that delivers and exceeds margin expectations
  • Define targets within overall plan. Ensure that processes are in place to measure performance versus target and regular reviews are held
  • Share best practice and customer opportunities where applicable ‘Total team selling’ within the wider Fresh Direct and Brakes Group (Sysco GB)
  • As and when required, be available to present progress against the Roots sales plan
  • Work closely with the depots operational management team, including the Transport Manager and Operations Manager to ensure alignment towards the overall customer journey and plan
  • Ensure that all process and procedures of Roots (Fresh Direct) are adhered to

We are looking for someone exceptional, who:

  • Has food/hospitality sector experience
  • Discipline, rigour accountability
  • Sales expert – must be able to win new business and manage existing accounts ‘hunt and farm’
  • Great communicator, must be able to work across all levels internally & externally
  • Commercial awareness and ability to understand and articulate sales budgets / plans / targets
  • High energy, fast paced, positive ‘can do’ attitude
  • Customer relationship management
  • IT skills, particularly capable when using, excel and PowerPoint to present
  • Passionate about the industry


What you’ll get:

A competitive package including all the benefits aligned to the role:

  • Unbeatable discounts on our fantastic range of award-winning products
  • Generous holiday allowance, with option to purchase more
  • Recognition awards and Incentives
  • Pension
  • Learning and development opportunities
  • Being part of Sysco, the world’s leading foodservice business, opens up a world of career opportunities for the right people.


Explore more and apply now.


At Fresh Direct everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Fresh Direct and we recognise that Fresh Direct can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.

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