Our Role

The Email and Campaign Creative Manager is responsible for the creative execution of the company e-mail campaigns in UK, US and ROW; for the seasonal cross category campaigns, and promotions; supporting a wide cohort of channel specific departments – multi-channel, PR, Social, Brand Marketing and Performance Marketing.

Liaising with the stakeholder departments, and in response to the White Print and Brand marketing briefs, create and manage the cross category Campaign design, ensuring fit for channel solutions, and guide the process through to completion and dissemination.

Working closely with the Performance Marketing team to deliver the weekly suite of e-mails, and responding to their requirements for specific programmes in response to identified opportunities – personalisation, trigger, etc.

What you'll be doing

• E-mail is a multi-million pound generator of demand, with year on year increases and significantly ambitious targets for revenue growth. Supporting this activity the Email and Campaign Creative Manager works closely with our performance marketing colleagues to deliver the weekly suite of county specific e-mails.
• Directing the designers and ensuring the aggressive timescales are achieved.
• (Currently the build of the e-mails rests with our e-mail service provider, but if deemed economically and strategically viable, this could be replaced with an internal build resource).
• The strategic importance of cross category campaigns has increased over the last two years and are seen as key opportunities to ensure that seasonal creative is established and agreed in advance of all channel execution.
• Leading the design working with colleagues in our department, the campaigns need to align with the brochure requirements and the channels that have more generous lead-times.
• Seasonal promotions and events are key marketing opportunities, and the Email and Campaign Creative Manager leads the creative from The White Weekend, to Sale, Home events and a suite of UK and US events.
• Direct, lead, and inspire the graphic design teams, to deliver class leading seasonal campaigns, and implement succession planning to ensure retention of key talent.
• Direct and manage the Design Team, prioritising workloads, critical paths, objective setting and development requirements.
• With production, prioritise workloads and ensure adherence to the set budgets and critical path deadlines

The skills & experience that you’ll need

• Strategic thinker, experienced in creating seasonal campaigns, and directing creative teams.
• A minimum of 7 years relevant experience directing and developing retail seasonal campaigns for retail, preferably internationally.
• Experienced in directing men’s, women’s, children’s fashion, interior, home (Bath and body) and fragrance photography
• Understanding and experience of all digital photographic formats, including 360º and video.
• Excellent communicator and exceptionally organised.

What we’ll offer you

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• Discount -Up to 50% discount (dependent on contract type)
• Holiday – 25 days rising to 28 with length of service
• Holiday Buy – opportunity to buy up to an additional 5 days holiday
• 20% Bonus Potential - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme.
• Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
• Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
• Continued Development – we offer structured support from our own in house Learning and Development Hub
• Pension Scheme
• Life Assurance

Additional Benefits

• Fruit basket daily
• Tea and coffee provided
• Working from Home - option to work from home on Mondays and Fridays
• Social - Christmas party/social events throughout the year
• Seasonal Sample Sales
• Volunteer Day - with a charity of your choice
• Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym