ABOUT THE TEAM

The Iceland Group Design, Creative & POS Team is unique in the UK in that we operate as design agency, advertising agency and production company in one. Spanning functions normally found in-house such as POS allocation to those more often external, such as TV advertising production.

From price messaging in stores to our advertising, we strategise, concept, develop and deliver all digital and printed communications across all channels. We create our brand identities and develop all campaigns for our hero brands; Iceland and The Food Warehouse. In addition to our hero brands we regularly create and nurture new product and 3rd party brands across an exciting mix of territories.

The team of 40 is comprised of talented individuals across multiple disciplines including; graphic design, digital design, packaging design, artwork, photography, art direction, food styling, filming, editing, animation and project management. Our team ethos unites all functions and is ‘to create and deliver high quality, appropriate design and communications across all channels, conveying the business message in the most relevant way for our audience, in order to drive sales’. This ethos drives our effective mix of creativity, functionality and pragmatism.

We are proud of our positive and supportive culture which enables us to deliver a huge amount of content and punch way above our weight, but do so with a smile and the knowledge that the team has one another’s back. This is in part the result of a combination of characters bringing together their experience to create great work and sense of shared success. Testament to this culture is that our longest serving team member has been with the business for over 40 years, yet is the first to jump on a great new idea.

PURPOSE OF ROLE:

• To produce highly finished accurate packaging artwork that follows brand guidelines which can be handed over to our external reproduction supplier or be sent to print.
• Final design artworks should show a level of reproduction knowledge and printing profiles.
• When required support designers by producing range additions for own label packaging interpreting briefs accurately and showing a good knowledge of creative design.
• High end retouch skills are required to ensure photography amends are accurately represented and realistic.
• Support other areas of the studio when resource is required, working cross functionally on POS and external communications producing print ready artwork and help advise the team on best practices using reproduction knowledge.

KEY ACCOUNTABILITIES

• To assist the design team in creating packaging artwork to an approved design using detailed cutters and applying specific information from a brief i.e. marketing text.
• Amendment of digital artworks and support design on artwork amends and re-loops.

in line with customer requirements.

• When producing artwork have knowledge of the latest brand rules communication. Help drive right first time artworks being produced by our external reproduction supplier.

• Colour manage ranges ensuring that overall look and feel across ranges are consistent.
• Assist with range additions providing knowledge of competitor activity use as a reference to support decision making.

TECHNICAL SKILLS/QUALIFICATIONS/EXPERIENCE

• Communication and Presentation.
• Computer skills – Mac based design applications and using the latest Creative cloud suite which includes Illustrator, Photoshop, InDesign, Bridge. In addition, Word, Excel, PowerPoint - Microsoft office

• Extensive knowledge of design & print industry.